The Extra Mile


The Proverbial Extra Mile

We all consider ourselves to be honest and decent folks who always give to every man his due. Never would we even entertain the thought of withholding anything from an employee or anyone, for service rendered to us. This is indeed good and acceptable in the sight of both God and man. However, while it is good and acceptable to be good, it is always better to continue striving to be the best we can be, rather than settling for just being good. I will say, it should be a continuous “seeking after”, searching for opportunities to excel beyond the normal. We should always be in competition (not with one another) with ourselves, always trying to outdo ourselves in being kind and generous to others.


Strive for Excellence in Giving


For most of us (myself included), it is much easier to strive for excellence in some areas than in other areas. Example: We strive for excellence when it comes to the way we dress, keep our homes, pursue our dreams and goals and so on, but not in the way we give. And I’m not referring only to the giving of finance, but also of our time, our service, and every other area in which it is possible to give – yes. When it comes to giving, we give to the letter – to the pound; nothing more or nothing less. We give only what we are legally and morally required to give, or what we have committed ourselves to give. And who can accuse us of any wrongdoing or say we have not done our duty? No one. And when we give something away for free (with the exception of gifts to our loved ones and special friends), most of the times it’s far from excellent – we don’t put our best foot forward.

Over the years as a onetime construction worker here in Trinidad where I reside, I have observed the attitude of some of my past fellow-workers who occasionally volunteered to assist one another in constructing their homes on weekends. Because they were rendering their services for free, most of them always showed up for no special time, and left whenever they felt like leaving without staying for a full 8 hours or even close to that, because there was no immediate compensation involved. It’s unfortunate that this is the attitude of most of us: We give only what we are legally required to give and when there is no immediate compensation involve, we give any old thing.


Dividends Of Going The Extra Mile


In their bestselling book, “Succeed and Grow Rich Through Persuasion”, Napoleon Hill and E. Harold Keown wrote about Andrew Carnegie who paid one of his mastermind allies, Charles M. Schwab, a salary of $75,000 a year. On one occasion, he was paid as much as $1 million at the end of the year as a bonus for service he did. When Carnegie was asked if it was necessary to give Schwab such a large bonus since it was not promised, he replied, “No, it was not necessary, but it seemed better than running the risk of his leaving my services and becoming my competitor”


As internet marketers, we need people in order to succeed. “The money is in the list” and the list is made up of people and we must treat people with respect and go the extra mile to show appreciation in exchange for their service.


The people we outsource work to should always be handsomely tipped. Give them more than they bargained for. In this way, we will have a team of people always ready and willing to go out of their way to work for us and please us. If we want to go to the next lever and experience that financial explosion in our businesses, we must be prepared to go the extra mile to make the people who work for us happy and satisfied.


Avoid The Use of PLR Material


Try as much as possible to stay clear of PLR material and continuously produce content that is original, relevant, useful, of high value, and enjoyable. Yes, this should be the quality of the content you provide, and the products you give away for free for the purpose of lead capturing. If you do otherwise, it will only serve the purpose of hurting your business, if not immediately, but certainly in the long run.


For instance: If someone opt-in to your list to receive a free product and what they receive is below their expectations or total garbage, they will simply immediately opt-back out and never trust you again. The products you give away for free must be of such high value that the recipients should have no doubts that they are worth paying for. In this way, people will soon come to know you, trust you, and like you.

Going the extra mile will not always pay off immediately, or even anytime soon after, but you can rest assured that payoff will come. As long as you continue doing things correctly while exercising much patience it will come, and when it does start coming, you will surely have to make room to contain it.


Please take care and continue climbing and never give-up on your dreams. Keep in mind that it sometimes seems most difficult just when you are about to succeed.


Thanks for taking time off to read this newsletter,
Talk soon,
Gary Handy.