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Gary Handy Startup Newsletter – Are You Playing By The Book?

When I first started out online, I noticed that each time I decided to follow guidelines given in an internet marketing course to accomplish a task, somewhere along along the way I would end up straying into doing my own thing in order to speed up the process. What usually happened at such times was, I would go on to making a total mess of things that would cost me a lot in terms of time and money. Then I would return to following the instructions, and prove to myself that doing so was much faster, easier, and much less costly. This is how a lot of people operate, especially newbies in the internet marketing arena. We don’t like playing by the book.


While it is true that we all need to develop our own individual styles and techniques in doing things, we first need to understand the basic principle of something before we can add anything to it, or before we can embark upon tweaking and testing it. In order to become successful in any area, we must first find someone who has been successful and copy exactly what they did to the letter.


Far too many people are getting into the make-money-online business with a quick-fix mentality and are making themselves easy prey to online thieves, bandit, and scammers. Open your eyes, shake yourself, take a deep breath in, and exhale s-l-o-w-l-y. Making money online is no get-rich-quick affair, but a business affair with principles that must be followed before you can even begin to smell success. If you are seeing it as the former, then (as we say here in Trinidad and Tobago) you are only “spinning your top in the mud” – wasting your time.

Find a Mentor

There are a couple straight-forward, trustworthy, ethical and honest successful internet marketers out there with untarnished track records – seek one out from among them to follow. Invest in yourself and allow that person to guide you by way of the various courses and video tutorials they provide, and please follow their instructions to the letter. If you choose correctly you will be thought the things they themselves do daily in their business.


Failing to follow instructions is one of a number of reasons for the high failure rate in the make-money-online business today. Too many people have courses they bought, stacked up on their computers and elsewhere that they either never went through, or went half way through and are now claiming that they didn’t work for them. This is especially so in the area of traffic. Solo ads, for instance.


Now, I will understand if you have never been given instructions via free or purchased courses on how to purchase solo ads. What I cannot understand, is people having avail themselves with these courses (both free and paid), and still failing to implement the techniques and strategies shown in them and then crying out, “This thing doesn’t work!” Why is it working for the person who created it and it’s not working for you? As I said before, choose carefully who you follow and as long as you do that, the techniques and strategies being taught would certainly be those they themselves use in their business daily. If it is working for them it will work for you also but you must follow instructions – play by the book.


Avoid Garbage Traffic


As an internet marketer, you need to know that the traffic you are purchasing is targeted traffic and not the garbage being offered by all the common traffic sources (safe lists, traffic exchanges and the likes) and solo ads is one of many alternatives. However, as in everything, there is a process to follow, and failing to do so will produce similar results to what you would get from using the common traffic sources. You should never go out and purchase as many clicks as you can afford from the first solo seller you come in contact with. You will very quickly exhaust your advertising budget without getting the desired returns, if any at all. You would need to first purchase a small amount for test, and if you get good results, purchase more – if not, then move to another seller.


Yes, there are a couple things you would need to find out before purchasing traffic from solo sellers and one of them is, where the traffic originates from. You don’t need traffic coming from all over the world or third world countries (India, Africa, China, the Caribbean etc. the type safelists and traffic exchanges offer) but from countries like Australia, Canada, UK, USA, Ireland, and New Zealand where people have disposable income and credit cards. These countries must be specifically targeted in all your advertising campaigns – doing otherwise is just a waste of time and money. This type of traffic is referred to as Top Tier Traffic.


You will also need to find out if the traffic the solo seller is offering is appropirate for your offer. For instance, if the seller’s list is comprised of gardening enthusiasts and you are promoting an internet marketing software tool, you will get zero opt-ins and zero sales promoting to that list. In earlier times I made some very foolish mistakes with respect to the purchasing of sole ads and lost some money, so I’m writing from personal experience. Even though I had in my possession, a course with all the instructions an guidance I needed in order to do solo ads correctly, I still went ahead and did my own thing and paid the price for not “playing by the book”. Since then I have learned my lesson well, and I trust that if you are presently going down the road I was on then, that you would immediately make a detor unto another that leads to sure success, through playing by the book. 

A Test For You

Now, I have presently at my disposal, the Sarah Staar 5 part video tutorial on how to get instant traffic to any website or affiliate offer and be making sales within an hour, which I will be giving to you today for free. My only request of you in return is that you follow the instructions as given, and as long as you do that, you will begin seeing the results that have been evading you for so long. For your own good, please play by the book. Now, click on this link >> “how to sell affiliate products” to receive the free video course.

Talk soon,

Gary Handy.


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Gary Handy Startup Newsletter – The Extra Mile

The Extra Mile


The Proverbial Extra Mile

We all consider ourselves to be honest and decent folks who always give to every man his due. Never would we even entertain the thought of withholding anything from an employee or anyone, for service rendered to us. This is indeed good and acceptable in the sight of both God and man. However, while it is good and acceptable to be good, it is always better to continue striving to be the best we can be, rather than settling for just being good. I will say, it should be a continuous “seeking after”, searching for opportunities to excel beyond the normal. We should always be in competition (not with one another) with ourselves, always trying to outdo ourselves in being kind and generous to others.


Strive for Excellence in Giving


For most of us (myself included), it is much easier to strive for excellence in some areas than in other areas. Example: We strive for excellence when it comes to the way we dress, keep our homes, pursue our dreams and goals and so on, but not in the way we give. And I’m not referring only to the giving of finance, but also of our time, our service, and every other area in which it is possible to give – yes. When it comes to giving, we give to the letter – to the pound; nothing more or nothing less. We give only what we are legally and morally required to give, or what we have committed ourselves to give. And who can accuse us of any wrongdoing or say we have not done our duty? No one. And when we give something away for free (with the exception of gifts to our loved ones and special friends), most of the times it’s far from excellent – we don’t put our best foot forward.

Over the years as a onetime construction worker here in Trinidad where I reside, I have observed the attitude of some of my past fellow-workers who occasionally volunteered to assist one another in constructing their homes on weekends. Because they were rendering their services for free, most of them always showed up for no special time, and left whenever they felt like leaving without staying for a full 8 hours or even close to that, because there was no immediate compensation involved. It’s unfortunate that this is the attitude of most of us: We give only what we are legally required to give and when there is no immediate compensation involve, we give any old thing.


Dividends Of Going The Extra Mile


In their bestselling book, “Succeed and Grow Rich Through Persuasion”, Napoleon Hill and E. Harold Keown wrote about Andrew Carnegie who paid one of his mastermind allies, Charles M. Schwab, a salary of $75,000 a year. On one occasion, he was paid as much as $1 million at the end of the year as a bonus for service he did. When Carnegie was asked if it was necessary to give Schwab such a large bonus since it was not promised, he replied, “No, it was not necessary, but it seemed better than running the risk of his leaving my services and becoming my competitor”


As internet marketers, we need people in order to succeed. “The money is in the list” and the list is made up of people and we must treat people with respect and go the extra mile to show appreciation in exchange for their service.


The people we outsource work to should always be handsomely tipped. Give them more than they bargained for. In this way, we will have a team of people always ready and willing to go out of their way to work for us and please us. If we want to go to the next lever and experience that financial explosion in our businesses, we must be prepared to go the extra mile to make the people who work for us happy and satisfied.


Avoid The Use of PLR Material


Try as much as possible to stay clear of PLR material and continuously produce content that is original, relevant, useful, of high value, and enjoyable. Yes, this should be the quality of the content you provide, and the products you give away for free for the purpose of lead capturing. If you do otherwise, it will only serve the purpose of hurting your business, if not immediately, but certainly in the long run.


For instance: If someone opt-in to your list to receive a free product and what they receive is below their expectations or total garbage, they will simply immediately opt-back out and never trust you again. The products you give away for free must be of such high value that the recipients should have no doubts that they are worth paying for. In this way, people will soon come to know you, trust you, and like you.

Going the extra mile will not always pay off immediately, or even anytime soon after, but you can rest assured that payoff will come. As long as you continue doing things correctly while exercising much patience it will come, and when it does start coming, you will surely have to make room to contain it.


Please take care and continue climbing and never give-up on your dreams. Keep in mind that it sometimes seems most difficult just when you are about to succeed.


Thanks for taking time off to read this newsletter,
Talk soon,
Gary Handy.

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Gary Handy Startup Newsletter – Good Company


Yes, it’s true – bad association spoils good habits and good association does the complete opposite. I am very much grateful to Sarah Staar and the members of her Licensing Partner Team of which I’m also a member. The team is so much of a help and encouragement to me. Any issue myself or any other member may have with respect to internet marketing, we can share with other members of the team via our Facebook group and get help.


Not long ago I decided to start building my list which also involved the building of this website, which means I had to find content and I really don’t think I’m any good at writing. “I might be able to get an email out every week, but content for a website is way out of my reach”, I thought to myself. So, I signed up with a PLR magazine to receive their monthly publication each month for a small fee, with the intentions of reusing some of that content in my newsletter and on my website.


Well, I actually built three to four pages of the site and did used an article from the magazine and showed it to my fellow LPT members. I didn’t inform them before hand of my plans, but when I took the project to them, I received some good encouragement and sound advice, especially from my friend Hans Brakke, Pearson Brown, Angela Hall, Dave Vesely and others. After consultation with these guys I became so confident I could do it, and immediately closed my account with the PLR magazine – hence this article and the very small amount of content that’s on the few pages of this site. Now I am fully aware that I’m nowhere near being called a writer, but I am quite satisfied that at least I can express myself and people can understand what I mean to write.


This is what Hans Brakke said to me after taking a good look at the web page with the PLR content – these are his exact words: ” The content you have now is not you and not your way of expressing yourself. And frankly, I don’t think anyone is going to read an article with “Psychology 101” as the title. You want to market YOU and your business. Just start writing and get better as you go. “And this is exactly what I’m doing presently. Many thanks to you Hans!

Sarah Staar’s Licensing Partner Team is not just a great team but it’s one of the best internet marketing team there is on the planet today. If you are tired of all the HYIP (High Yield Investment Programs) and noise around you and tired of all the scams going around on the internet today, come and avail yourself of some free training videos by Sarah, showing you how to start and successfully run a real business online. The free video courses are on how to make money online through affiliate marketing – how to drive massive amounts of traffic to any offer or business using Facebook, You-Tube, and much more.

A group photo was taken of Sarah Staar’s £200 A Day Fast Track Workshop in London at the Thistle Hotel Marble Arch in June of 2015. See Sarah at the centre of standing front row.




Anyway, getting back to the main point: The lesson behind this post is, surround yourself with people who are on the same mission as you are. Come and join this Licensing Partner Team or any other team or group of people that are into the same things as you are. Another thing: Try as much as possible to be surrounded mostly by people who are three, four, five, six steps ahead of you. In this way, you will always have opportunities for personal growth and development. Never try to do it alone because no one can or ever did. Every successful person (present and past) had and have mentors and advisers, and you should also.  

To receive one of Sarah Starr’s free video tutorial now, click on this link.



Thanks for your precious time,

Talk soon,




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